Google Ads for Law Firms

We are experts at everything Google Ads for law firms. With Google Ads we can help you acquire more of the right clients profitably and consistently.

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Why Should Your Law Firm Consider Google Ads?

When done correctly Google pay-per-click (PPC) ads offer the following benefits:

Deliver Incredibly Fast Results

With Google Ads your law firm will see results extremely fast. Seriously. Say goodbye to waiting weeks or months to see results from your investment.

Extremely High Intent Leads

Why would you pay to advertise in front of people that aren't even searching for your services? With Google Ads you only attract interested people.

Be At The Top of Search Results

Level the playing field and don't just compete with but actually beat and outrank your competition regardless of your size, reputation or even marketing budget.

How We Do Google Ads for Law Firms?

Nowadays, everyone runs Google ads in the exact same way. This has led to many firms getting stuck in never ending bidding wars. This is how we do things differently:

1. We Use a 'Behavioral Trigger Approach'

No one likes ever being sold to. Because of this we take a backwards approach where our advertisements go with human nature not against it, and because of this it works really well.

2. We Diversify Your Client Acquisition

Ever heard the saying don't put all your eggs in one basket? Of course you have! So why would you rely on one single method? Once things are working smoothly we help you diversify your client acquisition.

3. We Let You Own The System

We build out your system and teach you how to manage it. This means you won't be tied down to us for life. If you choose to work with us for the long term, great! But that is not a requirement at all.

What Can You Expect?

July 5

1. Introductory Conversation

We'll begin with a conversation to evaluate our compatibility with your firm and determine if Google ads are a good fit for your circumstance.

February 2

2. Research and Drafting

Once we're clear on your goals we will begin researching and drafting a Google Ads strategy that would work the best for your law firm's particular situation.

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3. System Build Out

We'll then take care of absolutely everything and build out the Google Ads system and supporting assets according to the strategy we reviewed together previously.

January 31

4. Data-Driven Iteration

Once we've gone live we'll work diligently to continuously beat our previous results. There is always room for improvement so we never take our foot off the gas.

Interested in Learning More About Google Ads?

If you want to learn more and find out if Google Ads could work for your law firm, simply click the button below.

What Our Clients Have To Say

On a personal level, it has been a pleasure to work with Santiago. He is honest, dedicated, hard working, responsive, has a great attitude and has a proven track record. He seems to be sincerely interested in understanding our firm, its goals and how to direct us there. We typically have a weekly video conference and he is always well prepared and able to explain everything he is doing. I am very grateful to be able to work with him and look forward to many years of working together going forward.

I recommend Ad Hoc Digital 100%! I’ve had the pleasure of working with Santiago for several months. He’s always responsive and ready to creatively design a marketing plan that works for my firm and budget. He genuinely treats his clients and their money like it’s his own business. He meets with me via zoom weekly, updates me on our progress and strategizes to maximize our growth within our budget. He’s a fantastic marketing partner. Without any reservation, I highly recommend his company and services.

I've been familiar with Ad Hoc Digital and Santiago for a bit over a year and a half, and the main thing I've noticed is just how much they care. They are very responsive and always take the time to address any questions and making sure you have peace of mind through the whole process. Santiago is always very professional and values lasting connections with his clients. If you're looking for someone who values your firm' success as if it was their own, I couldn't recommend them more.

Highly recommend Santiago and Ad Hoc Digital. They always go above and beyond what is expected of them. You can tell they truly care.

I have been using Ad Hoc. Santiago has been responsive and has been working diligently to develop a marketing plan for our firm.

Proven Experience

We’ve been running Google Ads for law firms for years, and at this point we’ve managed several millions in ad spend.

Exclusivity Policy

Your firm is the sole occupant of your chosen location and practice area meaning you have our complete, unwavering focus.

Performance Guarantee

We back our Google Ads campaigns with a performance guarantee – if you’re unsatisfied you’ll receive a complete refund.

Frequently Asked Questions

How much do law firms spend on Google Ads?

How long is a piece of string? This varies significantly depending on several factors like size, goals and practice area but to give you a range it can vary from as low as $500 to upwards of $50,000 per month. It should provide you with confidence that Google Ads can work for all budgets.

Do Google Ads work for all law firms?

The truthful answer is no. If anyone tells you otherwise, they are straight up lying. Google Ads are not a silver bullet. Whilst they work extremely well, they are not the best fit for every single law firm. With that being said we can usually determine the answer to this question once we understand a bit more about your firm. If you’re interested in exploring this, simply reach out to us.

Are there any long term contracts?

At the moment we don’t have any long term contracts for any of our services. We don’t believe in keeping your money if you’re unhappy; it’s not how we do business.

However, we want to set realistic expectations – Google Ads are not a quick-fix solution. Achieving results can take time, so if you’re looking for instant outcomes, we are probably not be the best fit.

What is Google Ads ROI for law firms?

This can vary significantly. We have had clients that have seen an 8x ROI in just the first 6 weeks whilst for other law firms these results are not realistic in the short term. On average our clients see an ROI of between 400 – 700% in three months.

How does your exclusivity policy work?

Our exclusivity policy is simple: we work with only one firm in each practice area per location. This makes sure that you won’t be competing with others for the results we generate. We’re not willing to sacrifice long-term relationships for short-term gains.

How does your performance guarantee work?

If you ever find yourself truly dissatisfied with the results we deliver and the effort we put in, we have no intention of keeping your money. While this situation has never arisen in the past, if it were ever to occur, then we wouldn’t be worthy of your business and we would have no problem giving you your money back.

What if we're not a mutual fit?

If it turns out that Google Ads may not be the best fit for your firm’s goals, there’s no pressure to proceed with us. We’re pretty well connected so we are more than happy to recommend other companies that might be a better match for your specific needs, or we can give you access to some of our internal resources, whatever helps you the most.