Can I Run Google Ads Myself or Do I Need a Professional?

Home Google Ads Can I Run Google Ads Myself or Do I Need a Professional?

Google Ads is a powerful tool for driving traffic and generating leads for your law firm. However, managing a Google Ads campaign requires time, knowledge, and expertise. This article will help you decide whether you should run Google Ads yourself or hire a professional, providing a detailed comparison of both approaches.

For deeper insights into crafting effective campaigns, explore our guide on optimizing Google Ads campaigns for lawyers.

Running Google Ads Yourself

Pros of DIY Google Ads

  1. Cost Savings: One of the main advantages of managing your own Google Ads is the potential cost savings. You won’t need to pay for professional management services.
  2. Control: Managing your campaigns allows you to have complete control over every aspect, from keyword selection to ad copy.
  3. Learning Opportunity: Running your own campaigns can be a valuable learning experience, helping you understand how Google Ads works and how to optimize campaigns for better performance.

Cons of DIY Google Ads

  1. Time-Consuming: Managing Google Ads can be time-consuming, especially if you are new to the platform. It requires continuous monitoring and adjustments.
  2. Steep Learning Curve: There is a significant amount of knowledge required to effectively manage Google Ads, including understanding the platform, keyword research, and performance analysis.
  3. Risk of Mistakes: Without professional expertise, there is a higher risk of making mistakes that can lead to wasted ad spend and poor campaign performance.

For more insights on managing Google Ads effectively, visit Google Ads account structure for law firms.

Skills and Knowledge Required for DIY Google Ads

Understanding Google Ads Platform

Familiarize yourself with the basics of the Google Ads interface. This includes understanding how to create campaigns, set budgets, and navigate the various tools available within the platform.

Keyword Research

Effective keyword research is crucial for the success of your campaigns. You need to identify and select the right keywords that potential clients are using to search for legal services. Tools like Google Keyword Planner can help with this process.

For more on keyword strategies, read our article on best keywords for law firm Google Ads.

Ad Copywriting

Crafting compelling and effective ad copy is essential for attracting clicks. Your ads should clearly communicate the benefits of your services and include strong calls to action.

Bid Management

Setting and adjusting bids is a critical aspect of managing Google Ads. You need to understand how to set bids that maximize your ad’s visibility while staying within your budget.

Performance Tracking and Analysis

Monitoring ad performance and making data-driven adjustments are vital for optimizing your campaigns. You should regularly review metrics such as click-through rates (CTR), conversion rates, and cost per conversion.

Budget Management

Allocating and managing your ad budget effectively is crucial to ensure that you get the best return on investment (ROI). This involves setting daily budgets, monitoring spend, and adjusting bids as necessary.

For more on tracking performance, visit tracking Google Ads performance for lawyers.

Benefits of Hiring a Professional

Expertise and Experience

Professionals bring a wealth of knowledge and experience to the table. They understand the intricacies of Google Ads and have the skills to optimize campaigns for maximum performance.

Time Savings

Hiring a professional frees up your time, allowing you to focus on other important aspects of your business. This is especially valuable for busy law firm owners who may not have the time to manage campaigns effectively.

Advanced Strategies

Professionals have access to advanced tools and strategies that can enhance your campaigns. They can implement sophisticated techniques such as A/B testing, advanced keyword research, and detailed performance analysis.

Better ROI

Due to their expertise, professionals can often achieve better results, leading to a higher return on investment. They can optimize your campaigns to reduce costs and increase conversions.

For more on advanced strategies, see our guide on A/B testing in Google Ads for lawyers.

Choosing the Right Professional

What to Look for in a Google Ads Professional

When hiring a professional, look for certifications, relevant experience, and a track record of success. Google Ads certifications can indicate that the professional has the necessary knowledge and skills.

Questions to Ask

  • How much experience do you have managing Google Ads campaigns for law firms?
  • Can you provide case studies or examples of successful campaigns?
  • What strategies do you use to optimize campaigns and improve ROI?

Checking References and Reviews

Verify the professional’s credentials by checking references and reading reviews from previous clients. This can provide insight into their reliability and effectiveness.

Cost Considerations

Cost of Hiring a Professional

The cost of hiring a Google Ads professional can vary depending on their experience and the scope of your campaigns. Common payment structures include hourly rates, flat fees, and performance-based fees.

Comparing Costs and Benefits

Weigh the cost of hiring a professional against the potential benefits and ROI. While hiring a professional involves an upfront cost, the potential for better results and higher ROI can make it a worthwhile investment.

For more on managing your budget, see our guide on Google Ads budget for lawyers.

Case Studies and Examples

Success Stories

Example 1: A personal injury law firm saw a 200% increase in clients each month after hiring us to manage their Google Ads campaigns. We optimized their keyword strategy and ad copy, resulting in a significant improvement in ad performance.

Example 2: A family law firm reduced their cost per conversion by 25% after working with us. We implemented advanced bid management techniques and continuously monitored and adjusted the campaigns for better performance.

Example 3: An estate planning firm saw a 750% return on advertising spend each month when working with us.

Lessons Learned

Insights from those who have managed their own campaigns highlight the importance of expertise and time commitment. Many law firms find that while DIY Google Ads can save money initially, the lack of expertise often leads to higher costs in the long run due to inefficient campaigns.


Deciding whether to run Google Ads yourself or hire a professional depends on your specific needs, resources, and expertise. While managing your own campaigns can save costs and offer complete control, it requires significant time and knowledge. Hiring a professional can provide expertise, advanced strategies, and potentially better ROI, freeing you to focus on other aspects of your law firm.

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Santiago Alvarez
Santiago Alvarez

Ad Hoc Digital is an agency that specializes in helping law firms get more clients, and in total our team has over a decade of experience in marketing and advertising. Santiago Alvarez, the founder has been working exclusively with law firms since 2022.

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