Ad Hoc Digital

Our Services

Law firms rarely have just one problem.

Ads that bring leads nobody calls back in time. A website AI tools can't read. Too few reviews, so every lead costs more. We've helped more than 50 law firms since 2022, and the problems almost always connect. So we do a lot, only for law firms, and fix them together.

We work with law firms across the US and Canada, and also in Australia and the UK.

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Free 30-minute call. No pitch deck, no pressure.

See it for your firm

What each one looks like with your firm in it.

Pick a service, then type your firm, city and practice area. Each one plays a short illustration of the goal, so you can see what the work is for before you read about it.

Illustration of the goal. Results vary.

  1. 1Someone asks an AI assistant who to hire.
  2. 2The answer names your firm.
  3. 3It gives its reasons: your reviews and your own guide.

More on AI search for law firms

The Difference

How We're Different

We've heard every horror story about agencies. Here's how we operate compared to what you've probably experienced.

Long-term contracts that lock you in
No long term contracts, not how we do business.
Generalist agency working with any business
Exclusively serving law firms for over 4 years
Cookie-cutter packages and pre-built funnels
Strategy custom built around your firm and market
Layers of account managers between you and the work
Direct access to the team running your account
Agency owns your assets, you lose them if you leave
You own everything we build
Vague metrics and dashboard theater
Real client acquisition you can actually verify

Why all of it

Because the problems are connected.

Across all those firms, the problem is almost never one-dimensional. It's usually three or four things at once, and they feed each other.

Ads that don't sign

The ads bring leads, but nobody calls them back for three hours. That's an intake problem dressed up as an ads problem.

A website that talks people out of calling

Every ad click and every AI recommendation lands on your site. If it's slow or vague, you pay for the visit and lose the call.

Reviews touch everything

Few reviews make Local Services Ads pricier, make people hesitate after they look you up, and give AI tools less reason to recommend you.

Content feeds the AI

The videos you film for social media are also what AI tools read to understand what you know.

Growth brings new problems

Once cases flow, the bottleneck becomes people and process. That's where systems, and at times hiring, come in.

One team that sees the whole picture can fix the cause instead of the symptom. We build the pieces your firm actually needs, in the order that makes sense for it, never a fixed package.

Working with us

What the first three months look like.

Every firm's plan is different, so this is the shape of it, not a promise of results by a date.

  1. Week 1

    Access, numbers, first move

    We get access to what's already running (ad accounts, Google Business Profile, website, CRM), look at the real numbers, and start on the piece that will move fastest. Often that's follow-up on the leads you already get.

  2. Month 1

    The first channels live

    The first pieces are built, tracked into your CRM, and live. You approve anything public before it goes out. You can reach the team directly by email or text, and we reply within one business day at the latest.

  3. Month 3

    Real numbers to judge

    Leads, consultations and signed cases by source. More goes into what signs, and the next piece (AI search, a new case type, a second channel) gets added once the first is working.

Results

What this looks like for real firms.

A few results from our case studies, by channel. Every one has its own page with the full story.

Identifying details are anonymized to protect our clients. Individual result, not a promise or prediction of any specific outcome for your firm.

See every case study

Before you book

What owners ask us first.

Five questions come up on almost every first call. Here are the straight answers.

“I tried an agency before and got burned.”

A lot of our clients came to us with a story like that. Here's what's different: no long-term contracts, you own everything we build, you deal directly with the people doing the work, and ad spend goes on your own card straight to Google or Meta.

“I don't have time for this.”

You're busy, so we built everything to need very little from you: answer leads fast, mark what signs, and check anything public before it goes live. We do the rest.

“Will this work in my market or practice area?”

We've worked with solo practitioners and multi-office firms across personal injury, family, criminal and DUI defense, immigration, estate planning, employment, real estate, IP, tax, bankruptcy and disability. We work with law firms across the US and Canada, and also in Australia and the UK. If we haven't worked with a firm like yours, we'll tell you.

“What if the leads are bad?”

Then we find out why, because "bad leads" is usually one of three things: the wrong searches, the wrong page, or slow follow-up. Every lead carries its source into your CRM, so it's visible which one it is.

“How do I know it's working?”

Leads, consultations and signed cases by source, against what you spent. Regular check-in calls with the people running your account, and written updates on what's running and what we're changing.

The next step

30 minutes, and a straight answer.

It's a conversation about your firm, not a presentation about us. Here's exactly what happens on it.

  1. You tell us how cases come in today

    Your practice areas and market, what's running now, what you've tried before, and what didn't work.

  2. We tell you what we see

    Where the gaps are, what we'd start with and why, and what it would need from you.

  3. You get a straight answer

    If we can help, we outline what working together would look like. If we can't, we say so.

“He was a thoughtful listener and quickly grasped the unique aspects of my practice. The plan he outlined was cohesive, insightful, and felt highly actionable.”
Thomas Gratz · Gratz Law & Mediation, Minneapolis, MN
Schedule a Consultation

Free 30-minute call. No pitch deck, no pressure.