01
Not views
Content that gets views and content that gets clients are different things. We've seen reach go up while client inquiries went down.
Social media for law firms
You know you should be posting. You don't have the time.
You talk to a camera for an hour or two a month. We research the questions, then edit, caption and post across Instagram, TikTok, Facebook, YouTube and LinkedIn, and measure inquiries, not views.
Almost Every New Client Now Comes From Instagram and TikTok.Instagram + TikTokReal result · Family Law · Social MediaA different family law firm, where social media became the main source of their clients. Almost all of their intake now comes from Instagram and TikTok.Read the story
Individual result, not a promise of any specific outcome.
Schedule a Consultation
Free 30-minute call. No pitch deck, no pressure.
See it for your firm
Picture your firm answering the question.
Short videos that answer what clients actually ask, posted under your firm's name. Then the message that comes from it.
Illustration of the goal. Results vary.
- 1A short video answers a question clients really ask.
- 2It's posted under your firm's name, for people nearby.
- 3Then the message comes in.
The short answer
If you read one part of this page, read this.
Organic social is posting your own content (short videos, longer videos and image posts) on Instagram, TikTok, Facebook, YouTube and LinkedIn. Not ads. Just you, explaining what you know.
It does three jobs. It wins over people who've heard your name and are checking you out. It feeds what AI tools know about your firm. And some people find you straight from the content, which compounds over time.
For one of our family law clients, almost all intake now comes from Instagram and TikTok. For most firms it does a quieter job, and the audience that matters is small by definition: people in your city, with your kind of problem, right now.
Who it's for
Is this right for your firm?
Social rewards patience more than anything else we do, so it suits some firms more than others.
A good fit
- Lawyers willing to talk to a camera for an hour or two a month.
- Practice areas where people research for a while before they hire: family law, estate planning, immigration and similar.
- Firms building for the long term, not just this month's cases.
- Firms running ads or getting referrals, where people look you up before they call.
Probably not the right fit
- Firms that want cases from social inside 30 days. It compounds, but it's slow to start.
- Lawyers who won't be on camera at all. We can do image posts, but video is where most of the value is.
How it works
Step by step.
Your only real job in this loop is talking to a camera.
We research the questions
The most searched questions in your practice area, in your market, become your first bank of ideas. Someone in your city is typing those exact questions into Google or ChatGPT right now.
You pick, then you film
We go through the list together. You tell us what you'd say and what you'd never say. Then you film the agreed ones in one sitting, an hour or two once a month, starting with the ideas freshest in your mind.
We edit and post everywhere
Clean cuts and captions, nothing flashy. We tested heavy editing: it did nothing for retention, and people about to hire a lawyer found it off-putting. Image posts too, which you review before they go live.
The data picks the next round
Once content has been out a while, we see which topics held attention and which made the phone ring. More of what worked, less of what didn't.
You reply to comments and messages
Fifteen to thirty minutes a week. People are trying to connect with you, so it should be you. Check the hidden message requests folder too, because real inquiries get buried there.
How much to post
Quantity is how you find quality.
Nobody knows in advance which videos will land for your firm in your market. The only way to find out is data, and data comes from volume.
- A realistic target
Two to five short videos a week, and one or two longer pieces a month. Short ones first: they're faster to make, faster to learn from, and they get your reps up.
- Batch it
Block a filming day once a month and film everything in one hit. Our clients who do filming days stay consistent. The ones who film "when they can" fall off.
- Good enough beats perfect
The lawyer who films five good-enough videos in one sitting beats the one who spends a week on one. Your first videos will be a little rough. Post them anyway.
Working with us
What the first three months look like.
Social is slow to start, so here's what to expect honestly.
Week 1
The question bank
We research the questions people in your market ask about your practice area and turn them into your first list of ideas. You mark what you'd say and what you'd never say. We tidy your profiles so they look active.
Month 1
First filming day
You block an hour or two and film the agreed ideas in one sitting. We edit, caption and post across your platforms, plus image posts you approve first.
Month 3
The data picks the next round
A few filming days in, there's enough to see which topics held attention and which made the phone ring. More of those, fewer of the rest. It's still early for social: this channel compounds slowly.
Who does what
What we do, and what your firm does.
We do everything except the parts that have to be you.
What we do
- Research topics and build your idea lists
- Plan the filming day so it takes an hour or two
- Edit, caption and post your videos everywhere
- Create and post image posts
- Report what's working and shape the next round from it
What your firm does
- Film once a month, an hour or two
- Approve the idea list, and say what you'd never say
- Reply to comments and messages, 15 to 30 minutes a week
- Film the spontaneous stuff: a question a client asked, a myth you're tired of, a law that changed
Measuring it
How we measure results.
Social makes your phone ring without getting the credit, so we measure what actually matters.
02
Inquiries that mention your content
"I saw your video about..." is the clearest signal there is. We ask you to note it, and we add the question to intake.
03
Which topics bring calls
Over time we can see which subjects line up with inquiries, and we make more of those.
04
How your other channels convert
People check you out before they call. An active account makes ad and referral leads easier to sign, which shows up as a better close rate.
Real results
What this looked like for real firms.
The first is an organic social result. The second shows the slower job a presence does: six months of building it, and now people approach the firm first.
Almost Every New Client Now Comes From Instagram and TikTok.
Organic social mediaFamily Law · Social Media
Instagram + TikTok
Read the full storyA different family law firm, where social media became the main source of their clients. Almost all of their intake now comes from Instagram and TikTok.
- Almost all intake now comes from Instagram and TikTok.
- Social media is now their main source of new clients.
- Kept private, because other firms have tried to copy the strategy.
Identifying details are anonymized to protect our clients. Individual result, not a promise or prediction of any specific outcome for your firm.
“Marketing has quickly become one of our biggest strengths”
Before you book
What owners ask us first.
The five things owners ask before they hire us for this, answered straight.
“I tried an agency before and got burned.”
Social is where agencies most often sell views. We don't. We measure inquiries that mention your content, because we've seen reach climb while inquiries fell.
No long-term contracts, you own everything we build, and you deal directly with the people doing the work, not an account manager.
“I don't have time for this.”
An hour or two of filming a month, plus 15 to 30 minutes a week on comments and messages. Usually no script needed: you're answering questions you already answer in consultations every week.
“Will this work in my market or practice area?”
It fits practice areas where people research before they hire: family, estate planning, immigration and similar. A small market isn't a problem, because the audience that matters is small anyway: people near you with your kind of problem.
“What if the leads are bad?”
The topics decide who watches. If the wrong people start reaching out, we change the topics. And people who call after watching you have usually seen more than one video, so they already know how you work.
“How do I know it's working?”
Inquiries that mention your content, which topics line up with calls, and how your other channels convert once people can check you out. Not views.
The next step
30 minutes, and a straight answer.
It's a conversation about your firm, not a presentation about us. Here's exactly what happens on it.
You tell us how cases come in today
Your practice areas and market, what's running now, what you've tried before, and what didn't work.
We tell you what we see
Where the gaps are, what we'd start with and why, and what it would need from you.
You get a straight answer
If we can help, we outline what working together would look like. If we can't, we say so.
“He was a thoughtful listener and quickly grasped the unique aspects of my practice. The plan he outlined was cohesive, insightful, and felt highly actionable.”
Schedule a Consultation
Free 30-minute call. No pitch deck, no pressure.
Common mistakes
Where firms go wrong.
The firms that win on social stayed consistent and avoided these.
Chasing views
The audience that matters is small by definition. Optimizing for reach brings the wrong people.
Quitting right before it works
Plenty of firms have killed their content thinking it did nothing, when it was quietly working the whole time.
A dead account
Someone hears your name, looks you up, and finds an account last active years ago. That plants doubt before they ever call.
Ignoring messages
Real inquiries land in message requests and sit there. Check them weekly.
FAQ
Questions lawyers ask us.
Straight answers to what comes up on almost every first conversation.
Do lawyers really get clients from Instagram and TikTok?
Some do. One of our family law clients now gets almost all of their intake from Instagram and TikTok. For most firms, social does a quieter job: it's what people check after they hear your name, and it feeds what AI tools know about you.
How much of my time does it take?
An hour or two of filming a month, plus 15 to 30 minutes a week replying to comments and messages. We handle the ideas, editing, captions and posting.
What should a lawyer post?
Start with the questions people already ask about your practice area, in your market. You answer them in consultations every week, and people are actively looking for the answers. Then let the data decide.
How many views should I expect?
Probably not many, and that's fine. The people who matter are in your city with your kind of problem. A small, right audience beats a big, wrong one.
Will posts follow my bar or law society's advertising rules?
You review the ideas and posts before they go live, and you know your own rules. We keep the content educational and never promise outcomes.
See what an hour a month could turn into.
Book a free 30-minute call. We'll talk through your practice areas and who you want to reach, and whether social is worth your hour.