01
Speed to first contact
How long between a lead arriving and a human reaching them. Minutes, not hours.
Systems for law firms
Leads come in. Not enough of them sign.
The same lead signs at one firm and gets written off as a "bad lead" at another. The difference is usually the first few minutes, and the follow-up after. We build the intake, follow-up and tracking that close that gap.
$45,000 Month After Just One Year in Practice.$45,000Real result · DUI Defense · Solo Practice9 new clients in a single month, at a 60%+ lead-to-retained conversion rate.Read the story
Individual result, not a promise of any specific outcome.
Schedule a Consultation
Free 30-minute call. No pitch deck, no pressure.
See it for your firm
Picture the first five minutes of a lead.
A form comes in at 9:02. Here's what happens next when the system is in place, with your firm's name on every message.
Illustration of the goal. Results vary.
- 1The form arrives at 9:02. A text goes out at 9:02.
- 2Your team calls back, and the consultation is booked by 9:07.
- 3A reminder goes out before the meeting.
The short answer
If you read one part of this page, read this.
We can control what your leads cost and how good they are. What happens after a lead reaches you decides the rest.
So we build the systems behind your marketing: an instant text back on every lead, follow-up that keeps going after the first try, a CRM pipeline that shows where every lead stands, call answering for the gaps, and tracking that ties each signed case to where it came from.
One DUI defense solo, a little over a year into practice, signed 9 new clients in a single month, $45,000 in revenue, converting over 60% of his leads into retained clients. Once intake is measured, the leaks are usually obvious, and fixing them is often the cheapest growth a firm can get.
Who it's for
Is this right for your firm?
Before spending more on leads, sign more of the ones you already get.
A good fit
- Firms where leads come in, but not enough of them sign.
- Firms running ads that can't say which channel actually produces cases.
- Solo lawyers in court all day who miss calls.
- Growing firms where intake lives in someone's head, or on sticky notes.
Probably not the right fit
- Firms that want automation to replace calling people. The text back buys a few minutes. A human still has to call.
How it works
Step by step.
We start with how leads reach you today, then close the gaps one at a time.
We map how leads reach you
Every way in: calls, website forms, Local Services Ads messages, Facebook forms, referrals. Where each one goes, who answers, how fast, and what happens after.
Every lead gets an instant reply
When someone contacts a lawyer, something just happened, and they're working down a list. The moment a form comes in or a call is missed, they get a text back so they don't move on to the next firm. Then someone calls within minutes.
We build your pipeline
Stages that mean something: new lead, contacted, consultation booked, showed, retained, not a fit, long-term follow-up. The stages drive the automations, so the right message goes to the right person.
Follow-up keeps going
Leads that don't sign right away aren't gone, they're deciding. Text and email follow-up for the ones who go quiet, and a slower nurture for the ones who aren't ready. We've seen leads become clients nine months after first contact.
Calls get answered
If there are gaps in your phone coverage (court, lunch, after hours), we help you set up an answering service and brief it properly: answer fast, book or capture every caller, never screen anyone out.
Every case traced to its source
When you mark someone retained, we can see which channel, campaign and keyword brought them in. That's how budget moves toward what actually signs.
Working with us
What the first three months look like.
Here's what the first three months look like.
Week 1
Map the leaks
We trace every way leads reach you: who answers, how fast, and what happens next. The instant text back usually goes in first, because it's the quickest fix.
Month 1
The pipeline
A CRM pipeline with stages that mean something, follow-up for leads who go quiet, call tracking numbers, and an answering service brief if your phone coverage has gaps. Leads from every source land in one place.
Month 3
The numbers
Speed to first contact, contact rate, consultation show rate, and signed cases by source. Each one points at a specific leak, and the biggest one gets fixed next.
Who does what
What we do, and what your firm does.
We build it and keep it running. A few habits on your side make it work.
What we do
- CRM setup and pipeline design
- Instant text back and follow-up sequences
- Routing calls, forms, LSA messages and Facebook leads into one place
- Call tracking numbers and forwarding
- The answering service brief and setup
- Review requests after good outcomes, and syncing leads into Clio, MyCase or similar
- Reporting from lead source to signed case
What your firm does
- Call new leads within minutes
- Move leads through the pipeline as things happen (a few drags a day)
- Mark every retained client, above all else
- Tell us straight away if a message ever sounds wrong
Measuring it
How we measure results.
Each of these points to a specific leak, which is what makes them useful.
02
Contact rate
How many leads you actually spoke to. A low number usually means follow-up stops too early.
03
Consultation show rate
How many booked consultations actually happen. Reminders and reschedule follow-ups move this one.
04
Signed cases by source
Which channels, campaigns and keywords produce clients, not just leads. Every budget decision should rest on this.
Real results
What this looked like for real firms.
The first is a targeting and intake result. The other two are about conversion: one solo turned over 60% of his leads into retained clients, and another firm signed 5 cases inside 24 hours.
From Reluctant Files to a Practice He Actually Wanted.
Targeting and intakeIntellectual Property · Trademark Law
Right Cases
Read the full storyStopped taking the inventor-with-an-idea files he hated. Scaled the practice, upgraded the office, now planning his first hires.
- Stopped taking the inventor-with-an-idea files he hated.
- Scaled the practice and upgraded the office.
- Hiring his first staff to grow further.
Identifying details are anonymized to protect our clients. Individual result, not a promise or prediction of any specific outcome for your firm.
“The systems they've put in place, including automation, digital presence, and backend integrations, are not only effective but thoughtfully designed.”
Before you book
What owners ask us first.
The five things owners ask before they hire us for this, answered straight.
“I tried an agency before and got burned.”
This is the part most agencies never touch, because it isn't glamorous. Everything we set up is yours, including the CRM and every lead in it.
No long-term contracts, you own everything we build, and you deal directly with the people doing the work, not an account manager.
“I don't have time for this.”
That's the point of it: the system does the chasing. Your part is calling new leads within minutes, dragging leads through the pipeline as things happen, and marking every retained client.
“Will this work in my market or practice area?”
Speed and follow-up matter in every practice area. What changes is how long people take to decide: some sign in a day, some take months. The follow-up is built around how your clients actually decide.
“What if the leads are bad?”
Often they weren't bad. They were reached too late, or dropped after one try. Once speed to contact and contact rate are measured, you can see which leads were really bad and which were lost.
“How do I know it's working?”
Speed to first contact, contact rate, show rate and signed cases by source, next to what the marketing cost. If a number slips, you'll see exactly where.
The next step
30 minutes, and a straight answer.
It's a conversation about your firm, not a presentation about us. Here's exactly what happens on it.
You tell us how cases come in today
Your practice areas and market, what's running now, what you've tried before, and what didn't work.
We tell you what we see
Where the gaps are, what we'd start with and why, and what it would need from you.
You get a straight answer
If we can help, we outline what working together would look like. If we can't, we say so.
“He was a thoughtful listener and quickly grasped the unique aspects of my practice. The plan he outlined was cohesive, insightful, and felt highly actionable.”
Schedule a Consultation
Free 30-minute call. No pitch deck, no pressure.
Common mistakes
Where firms go wrong.
Every one of these turns a good lead into a "bad lead."
Calling back in hours, not minutes
By then they've called two other firms. The text back buys a few minutes, not a day.
Giving up after one or two tries
Quiet is not dead. People research, gather funds and talk to their spouse.
Letting the answering service qualify
A script-reader can't judge a legal matter. A confused caller with a valuable case looks "unqualified" to them and gets dropped. Every caller should reach you.
Not marking retained clients
If nobody records who signed, nobody can say which marketing works, and budget decisions become guesses.
FAQ
Questions lawyers ask us.
Straight answers to what comes up on almost every first conversation.
What does a CRM actually do for a law firm?
It keeps every lead in one place with the full history (calls, texts, emails) and shows where each one stands. The pipeline stages also drive the automated follow-up, so the right message goes to the right person at the right time.
Will automated texts feel spammy to clients?
Not when they're done right. They're short, they sound like your firm, and they stop the moment you take over the conversation.
How fast should we call a new lead?
Within minutes. When someone contacts a lawyer, they're usually working down a list. The firm that reaches them first has a real edge.
Should the answering service screen callers?
No. Their job is to answer fast and capture or book every caller. Sorting real leads from junk takes you seconds, and it protects every dollar you spend on marketing. We give you a one-page brief to hand the service.
Does this work with Clio or MyCase?
Yes. New leads can create contacts in Clio, MyCase or similar automatically, so nobody types things in twice.
How do I know which marketing brings in cases?
Every lead carries its source into the CRM. When you mark someone retained, the case is tied to the channel, campaign and keyword that brought it.
Find out where your leads are leaking.
Book a free 30-minute call. Walk us through what happens when a lead comes in today, and we'll tell you where we'd look first.