The content to build
An estate firm needs a reviewed, dated page for each comparison and each probate stage.
This is the order we build in for an estate planning firm: the comparison questions first, then probate, then the pages that lead to a booked meeting.
Will or trust, for your state
Who each suits, what probate means if there's only a will, what funding a trust involves, and what each costs to keep up. Answer in the first lines, then explain.
How probate works in your county
The stages, the court, typical timing and what slows it down. Link the court's own probate pages and the code sections you cite.
The signing rules, quoted from the code
Witnesses, notarization, self-proving affidavits, handwritten wills. This is where AI answers simplify, so precise pages get cited.
Choosing an executor or trustee
What the role involves and who people usually pick. Practical, searched, and rarely answered well.
What your plans include
Each package or service in plain words, with what's included. If you publish flat fees, make them exact and say what they cover.
A named reviewer on every page
"Reviewed by" the lawyer, with a date and a link to the bio. It's the trust signal estate clients look for.
Google says its AI features need nothing beyond ordinary search guidance, so the work is a clear page per question, done well. Our guide on how to show up in ChatGPT covers the page format. Many estate firms also reach older clients through their adult children, which is where our elder law AI search guide picks up.