The content to build
A real estate firm needs a page for each step of its state's closing, and one for each kind of dispute it takes.
This is the order we build in for a real estate firm: the "do I need a lawyer" answer first, then the closing steps, then disputes.
Do I need a lawyer to buy (or sell) in your state?
Answer yes, no or "it depends" in the first line, then explain why for your state's closing process.
What the lawyer does at each step
Contract, inspection and contingencies, title, closing documents, closing day, recording. One page or one clear section per step.
What closing costs and your fees cover
The common closing costs in plain words and exactly what your fee includes. In Ontario, advertised residential prices must be all-in except listed items.
Title problems and how they're fixed
Liens, gaps in the chain of title, quiet title actions. Search demand is small, intent is high.
Boundary and neighbor disputes
What to do first, surveys, and when a lawsuit makes sense.
Pages for agents and lenders
How you work with them, turnaround times you can actually meet, and how to send you a file.
Our guide on how to show up in ChatGPT covers the page format; Google says its AI features need nothing beyond ordinary search guidance. Landlord and tenant work is a separate cluster in our landlord-tenant AI search guide.