Co-Founder, Ad Hoc Digital
Charlotte Thompson
Co-founder of Ad Hoc Digital. She leads social media and content, and she's often the first person a new client firm works with.
In short
Charlotte Thompson is co-founder of Ad Hoc Digital. She leads the social media and content side of the agency, both for us and for our clients.
She also runs onboarding for new client firms and joins the regular check-in calls with clients. So she sees how firms actually work day to day: who answers the phone, how fast a lead gets a reply, and where good cases slip away.
She writes our guides on getting Google Verified and on measuring intake, and the practice pages where reputation, reviews and content carry a lot of the weight.
What she does for firms
The work between the ad and the signed case.
A lot of what decides whether marketing pays off happens after the lead arrives. That's where Charlotte spends her time.
Onboarding is hers. Before a new firm's first call she records a short welcome video so the lawyer knows exactly what happens next, then runs the onboarding call and walks the firm through its first audit and the fixes that come out of it.
She works with firms through the practical steps that hold up a launch, like the documents Google asks for during Local Services Ads verification, and keeps them moving so the ads can go live once Google approves.
She sets up review campaigns with clients, because reviews feed Google's rankings, what a firm pays on Local Services Ads, and which firms AI tools recommend.
How she works with firms
Regular calls, plain answers.
Client firms deal directly with the people doing the work, and Charlotte is one of them.
She is on the regular check-in calls with client firms, alongside Santiago, and she is often the person firms hear from between calls, with updates and the questions we need answered to keep their work moving.
Because she sees intake up close, her advice tends to start with the basics that cost firms cases: missed calls, slow replies and leads nobody followed up.
On your account
What Charlotte does for client firms.
The work in one list, next to what client firms say about working with us.
- Leads social media and content for the agency and for client firms
- Runs onboarding for every new client firm
- Joins the regular check-in calls with clients
- Works with firms through Local Services Ads verification
- Sets up Google review campaigns with clients
“They are always well-prepared and provide honest feedback, and hold you accountable with regular calls and check-ins.”
“The team is professional, friendly, and genuinely committed to providing excellent service.”
Real results
Results from this side of the work.
Social media and reputation are the side of the agency Charlotte leads. These results come from that kind of work.
Instagram + TikTok
A different family law firm, where social media became the main source of their clients. Almost all of their intake now comes from Instagram and TikTok.
Read the full storySix Months In, People Now Approach Them First.6 Months
Six months of building a clean, credible digital presence. Now prospective clients and partners reach out unsolicited consistently.
Read the full storyIdentifying details are anonymized to protect our clients. Individual result, not a promise or prediction of any specific outcome for your firm.
Guides and pages
What Charlotte has written.
Each one is checked against the platforms' and regulators' own pages on the date it was last updated.
Practice-area pages
- Marketing for family law firms
- Marketing for estate planning and probate law firms
- Marketing for elder law firms
- Marketing for immigration law firms
- Marketing for workers' compensation law firms
- Marketing for real estate law firms
- Marketing for landlord and tenant law firms
- Marketing for bankruptcy law firms
- Marketing for disability and veterans benefits law firms
Who you work with
The founders you work with.
Charlotte works alongside Santiago Alvarez. We work with law firms across the US and Canada, and also in Australia and the UK.
Want to talk it through?
Book a free 30-minute call. Tell us how cases come in today, and we'll tell you straight what we'd change, and whether we can help.
Social media and content
Content a lawyer can actually keep up with.
Charlotte leads social media and content for the agency and for our clients.
She has a sharp eye for what works on each platform, and the patience to turn it into a routine a busy lawyer can keep: the questions clients already ask, filmed in a batch, edited and posted on a schedule.
For one family law firm we work with, social media became the main source of new clients. Almost all of its intake now comes from Instagram and TikTok.