What prices and information must solicitors publish under the SRA Transparency Rules?

1. Total cost, or an average or range

Where a single figure isn't practicable, publish an average or a range. The guidance says a typical cost is acceptable as the average, and a wide range is better with an average alongside it.

2. The basis for your charges

Hourly rates or fixed fees. If you publish a range, the guidance says you must set out the basis and the factors that decide the final price. If price depends on how you deliver the service, such as face-to-face versus online, say so.

3. Experience and qualifications

Of the people who will do the work and of their supervisors. The guidance suggests years of post-qualification experience, and says you don't have to say who supervises whom.

4. Likely disbursements

A description and cost of each, or an average or range where the exact amount isn't known.

5. VAT

Whether fees and disbursements attract VAT and how much, as a rate or an amount. The guidance adds that a firm that isn't VAT-registered must say so on its website.

6. What's included, stages and timescales

What the price covers, the key stages and likely timescale of each, and anything a client might reasonably expect to be included that isn't. You don't need a price per stage, just the total.

7. Conditional fee or damages-based agreements

If you use them, when clients may have to pay themselves, including from damages. If you assess a case's viability before taking it, the guidance asks you to say how long that takes and whether it costs anything.

Complaints procedure (2.1)

Publish the firm's complaints handling procedure on the website, including how and when a complaint can go to the Legal Ombudsman and to the SRA.

SRA number and digital badge (4.1)

Displayed in a prominent place on the website. The SRA's clickable logo became mandatory on 25 November 2019. It's served through software that only displays for regulated firms, and works only on a website address recorded in the firm's mySRA account, so allow 24 hours after updating it.

Letterhead and email (4.2)

The SRA authorisation number and the words "authorised and regulated by the Solicitors Regulation Authority." That includes the email signature on every follow-up message.

No website (3.1)

A firm without a website must make the Rule 1 and Rule 2 information available on request.

A screenshot of the badge isn't the badge. The live logo links to the SRA's information about the firm, and CAP Code 3.52 bans displaying a trust mark without the necessary authorisation. Use the code the SRA's scheme provides.

When we build landing pages, they're stripped down on purpose: one case type, one message, a call button and a short form, kept out of search results. For a UK firm advertising a covered service, that page should still carry the SRA number and badge, a plain link to the price and service information for that service, and a link to the complaints procedure. A visitor who wants the price shouldn't have to leave and hunt for it. Our landing pages guide covers the rest of the build.

The same thinking applies across channels. Immigration applications are a covered service, so an immigration campaign in England and Wales sends people to a page tied to published prices. For a sense of how that channel performs, here's a non-UK example, labeled as such: a Florida immigration firm signed 11 cases in its first month after launch. No Transparency Rules applied there.

Each line maps to an item in Rule 1.5, and nothing in it depends on the visitor giving a phone number first. Our website service builds price and service pages like this into the site structure.